What Types of Brands Host Pop-ups?

Pop-ups are uniquely appealing to a wide range of brands. Online brands like Warby Parker, Bonobos, BetaBrand, and Rent The Runway host pop-ups to experience the product with their customer, reach new users, and test their offline efficiency. Other brands use pop-ups as a "store within a store" concept where designers, artists, and other makers appear in their store to bring new foot-traffic to the spaceArtists, designers, and makers pop-up to help build their brands and gain exposure to new audiences. A long-term space rental may not be feasible given the brand’s size, but Storefront provides a cost-effective way to get products in the store, on the shelf, and at the booth.

Here are just a few of the brands that have used Storefront to create their pop-up 
  1. Art.com
  2. BetaBrand
  3. Bonobos
  4. Blue Bottle Coffee
  5. Chloe et Isabel
  6. Etsy
  7. Hardhaus
  8. Indochino...

     

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